Mohit Puri

What is keyword density?
Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. The ideal keyword density seems to be close to 2.5%, ideally less than 3.5%.

What do you mean by keyword proximity and keywords stemming?
keyword proximity means the how close keywords are to each other. Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.

Which tools one must use these days to analyze keywords?
Google Suggest as it provide the number of searches done on google itself in past month with a given phrase. Adwords External Keywords suggestion tool is also a good tool.

One must use Google Trends to find out seasonal fluctuations in searches of a keyword.

What is Deep Linking?
Deep linking is a tool used by websites to point a visitor directly to a page within the website instead of the landing page or front page of the site. Deep linking allows visitors to go directly to the information they require, which may be available on a certain page of the website, but not on the web page to which the basic link leads.

What is a No Follow Code?
A no follow code, or nofollow, is a code that is a non-standard HTML attribute value used to signify to search engines that when a particular hyperlink is clicked on, it should not affect the ranking of the website in the search engine. The intention of the no follow code is the prevention of spam and spamdexing.

What is Anchor Text?
Anchor text is the text used to describe a link when turning it into a hyperlink using HTML coding. some websites use anchor texts incorrectly. Instead of choosing a phrase or keyword to turn into a hyperlink that is relevant to the landing page content, the website creators choose to make words such as “click here” or “read more” the anchor text. When the anchor text is under these phrases or something similar, they will not rank as well or at all within search engines.

What is the ideal length of a Title & Description Meta Tag ?
65-70 charecters are ideal length for Title tag. While a description shouln’t be more than 2 lines and of around 160 charecters.

What are Doorway Pages?
A doorway page is a web page full of keyword-rich copy that doesn’t deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.

What is Cloaking?
Displaying different content to search engines and searchers. Depending on the intent of the display discrepancy and the strength of the brand of the person / company cloaking it may be considered reasonable or it may get a site banned from a search engine.

What is meant by Breadcrumb Navigation?
Navigational technique used to help search engines and website users understand the relationship between pages.
Example : Home > SEO Tools > SEO for Firefox